The Art of Thinking Clearly

A world-class thinker reveals the 99 simple cognitive errors that lead us to make terrible decisions every day—and how to avoid them.

Have you ever invested time in a project that, in hindsight, was a waste? Continued reading a terrible book just because you started it? These aren’t personal failings—they are cognitive biases. In The Art of Thinking Clearly, bestselling author Rolf Dobelli provides a fascinating tour of our irrational human behavior.

The book is a treasure trove of psychological insights, explaining why we often rely on our feelings when we think we are using logic. It reveals the mental traps that derail our thinking, including Survivorship Bias (why we only see the winners), Social Proof (why we follow the crowd), The Anchoring Effect (how random numbers steer our decisions), and many more.

Written in 99 short, accessible chapters, this is an essential resource for entrepreneurs, investors, and anyone who wants to improve their critical thinking. Dobelli’s solution is simple: In order to lead happier, more prosperous lives, we don’t need extra cunning, new ideas, or shiny gadgets—all we need is less irrationality. Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision-making—at work, at home, every day.

“A serious examination of the faulty reasoning that leads to repeated mistakes… a well-considered treatise on avoiding ‘self-induced unhappiness.’” — Booklist (starred review)