Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant The book provides case studies of companies that have successfully implemented blue ocean strategies, such as Cirque du Soleil, Southwest Airlines, and Nintendo. These companies have been able to create new market space and achieve sustainable growth by following the principles outlined in the book.Blue Ocean Strategy is a must-read for any business leader who... Show More
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